But, he is also an artist and clothing designer who helms his own label, Thames. McCoy is the most well-known face of popular brand Palace, as he models as well as skates for them.
He’s even got the PWBC tattoo to prove it. A founding member of the Palace Wayward Boys Choir, a UK collective of creatives and skateboarders, he has been instrumental in celebrating grimy, raw British skateboarding. Some of the people on this list exemplify the classic California skate style. But lately, he has been posting primarily skate videos, so fans looking for tricks will be satisfied. In the past, his Instagram account leaned more toward the influencer side of the genre than the pro-skater one, as it featured him in a lot of black and white shots relaxing with big-name models or wearing high-end fashion brands rather than riding his board. Known for his relaxed rides, Nordberg is completely laid back when he does his tricks - his mien displaying the same indifference one expects on models striding the runway. Although his appearance is totally propelling his modeling career, it would be a mistake to overlook the impact of his skate style.
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A UK native, Nordberg earned a spot on the elite Flip team (Bob Burnquist is a pro member of the team, which is important because he’s a God), and he is sponsored by brands like Spitfire, Thunder, and Filament Brand. On the other, his modeling work has made a lot of other riders question whether Nordberg can even be considered a skater anymore. On one hand, he’s an obvious choice because he is a pro-skater and a signed model with IMG. WATCH: A Nike Sneaker Easter Egg, Wu-Tang Collabs, And More In This Episode Of THE MASTERS.Ī post shared by Ben Nordberg on at 1:26pm PDTīen Nordberg is a controversial addition to the list. Very few of the shots are professionally composed, save on accounts of skaters who are also visual artists. They show tricks but also blanket their pages with pictures of their crew, the people they’re dating, and their families. Instead, their accounts are curious hybrids of average social media user detritus and extreme skate YOLOness. Here’s the best part: skaters don’t use Instagram the way that calculated influencers do. When it comes to true skate style, it’s always best to look to the athletes who are actually riding thanks to Instagram, you can keep up with skaters in real-time, instead of having to wait for a monthly mag or a post on a website. However, skaters signing with major modeling agencies and collaborations between legit high fashion brands and streetwear labels are part of a much more modern type of remixing. Biting streetwear style isn’t anything new - there have been posers in Thrasher hoodies for decades and it won’t stop anytime soon. Every season, authentic gear is dragged from skate parks and city streets into high fashion spaces. Fashion has long been obsessed with skateboarding.
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